Join My Facebook Community

  • Posted by admin
  • On January 8, 2018
When you are faced with the task of learning to market your business online, it can be absolutely overwhelming. All of this marketing stuff can be so confusing. Should you use email?  If so which one? How do you actually connect with people to convert them into customers? What is a marketing funnel anyway? How […]
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Ignore this Piece of Mom’s Advice When Creating a Digital Marketing Plan

  • Posted by admin
  • On May 13, 2018
A mother’s advice shapes the lives of their children.  One piece of advice that most mothers share is “Don’t Talk to Strangers”. Being raised in New York City, my own mother told me countless times to never, ever talk to strangers. Marketing has always been about reaching out to new prospects using a variety of […]
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The Worst Advice I’ve Ever Heard About Digital Marketing

  • Posted by Michelle Lowery
  • On May 2, 2018
If you look online today, you’ll see many people offering their not-so-helpful opinions regarding digital marketing. “You need a fancy website.” “You need a huge email list before you can really sell them anything.” “You need to impress people with your images and graphics.” “You need to invest thousands of dollars right away if you […]
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5 Step Game Plan to Revolutionize your Marketing

  • Posted by Michelle Lowery
  • On April 5, 2018
Marketing has changed over the last 20 years, and it will keep changing as technology evolves. That can be overwhelming, but it doesn’t have to be.  With these 5 simple steps, you can feel confident that your efforts will make a positive difference to your business.   1. Know your ideal client Who are they? […]
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Word of Mouth Marketing is Great but…

  • Posted by Michelle Lowery
  • On March 22, 2018
If you own a small business or are an entrepreneur, it is a great idea to network locally.  Becoming a member of prominent organizations, attending events, and contributing to local charities are great ways to gain exposure for your business.   It is always nice to get out of your office and meet people.   But…there […]
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Black Friday is a Global Thing

  • Posted by admin
  • On December 3, 2017
Black Friday is as American as apple pie, but is also as Spanish as tapas and as French as baguettes. Black Friday has gone global.  It has become synonymous with huge sales and big savings. I had the pleasure of visiting Spain the week before Thanksgiving.   I have visited a few European countries so I […]
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Is Your Product or Service a Pain Killer or Vitamin

  • Posted by admin
  • On May 31, 2017
The truth is that most products or services can be classified as both. However, from a marketing perspective, most products are positioned as a Pain Killer or a Vitamin. When marketing your product or service, how do you position your product or service? Smart marketers realize that the answer depends on the client’s need at […]
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