MARKETING FOR ALL
I love marketing. I always have and always will.
A few years ago, I realized that things were changing in the world of marketing. Digital platforms were growing while traditional methods were shrinking. It was impossible to ignore or deny that digital platforms were the “new black” in marketing.
I had a long career in database management and direct mail. I had become an expert in the very complicated field of global address correction. I frequently spoke at a variety of trade shows and built and impressive list of clients that included Forbes, Dell, Macy’s, SXSW, The Wharton School of Business, Cornell University and other recognized names.
Being an expert in my field and having an impressive client list did not change the fact that the demand for traditional marketing services was reducing and the demand for digital services was growing. The handwriting was on the wall and I realized that I needed to shift my focus as well.
It was a bit daunting at first. I had to learn a whole new vocabulary and set of tools. The good news is that the core foundation of marketing was not different so the transition to the digital world was not really that hard.
I hunkered down and learned everything I needed to become a digital marketer.
I was highly proficient at marketing and data analytics – frankly I knew it inside and out, but I was new to all of the tools, platforms and apps that it took to run digital marketing campaigns. There was a ton of new techno stuff that I had never used before. It was like learning a whole new language.
It did not take me long to realize how powerful and cost effective online marketing is. Digital platforms offer incredible targeting capabilities and cost effective ways to reach customers and prospects.
The best thing I did was invest in mentoring from some of the top experts. It was money well spent. It cut my learning curve from possibly taking years to a few short months!
The one very important lesson I learned is that marketing platforms were, and still are changing so rapidly. I realized that the biggest mistake people make is not getting started because they let fear and overwhelm hold them back.
Now my mission is to help business owners and entrepreneurs that want to harness the power of digital marketing for their business.
Will I be offering global digital marketing services?
You bet I will.
It is a well known fact that 95% of the world’s consumers live outside the United States and with that comes a world of opportunity.
The approach to global digital marketing will be different than traditional methods. Traditional marketing methods often targeted on people using catalog mailing lists, trade show registration lists, magazine mailing lists and other compiled data files.Digital marketing opens the world to marketers in real time so the approach must be different. Marketers will need to be able to react quickly and provide high-quality content and services so planning and strategy will be critical.If you would like to discuss how I can help you market your business using digital marketing, please contact me.