I hunkered down and learned everything I needed to become a digital marketer.
I was highly proficient at marketing and data analytics – frankly I knew it inside and out, but I was new to all of the tools, platforms and apps that it took to run digital marketing campaigns. There was a ton of new techno stuff that I had never used before. It was like learning a whole new language.
It did not take me long to realize how powerful and cost effective online marketing is. Digital platforms offer incredible targeting capabilities and cost effective ways to reach customers and prospects.
The best thing I did was invest in mentoring from some of the top experts. It was money well spent. It cut my learning curve from possibly taking years to a few short months!
The one very important lesson I learned is that marketing platforms were, and still are changing so rapidly. I realized that the biggest mistake people make is not getting started because they let fear and overwhelm hold them back.
Now my mission is to help business owners and entrepreneurs that want to harness the power of digital marketing for their business.