After graduating college with a degree in political science from Columbia University, I relocated to the south to work in sales for one of the nation’s largest textile manufacturers. It did not take me long to realize that offshore competition was crippling domestic production and the industry overall. Within two years, I moved to the booming data industry as a sales representative for TRW, now known as Experian.
Selling credit reports and data to financial institutions was fascinating. Even back then, I knew data was the future.
Working in the data industry is where I learned to tackle complex client marketing needs to deliver a solution that was true to the brand and produced results. There was no one fits all in the credit services business back then. Almost everything I sold was custom designed to meet specific objectives.
I continued my journey in the credit data industry by taking a job with Equifax and relocating back to my home state of New York.
After getting married, I switched jobs to cut down on an enormous commute and worked for a full-service marketing company now known as ClientLogic selling everything from direct mail to telemarketing.
Life was good.
Then the world changed and so did my business.
Social media and digital were rapidly becoming the preferred choice for marketing. My global marketing and data management business was still growing but, direct mail was dying.
I found myself increasingly working on big data projects in a data quality capacity and not in the marketing strategy capacity that I loved. While these clients provided a steady stream of good revenue, I did not love it.
By 2015, I knew that I needed to reinvent myself and pursue what I loved.
In 2016 I dove head first into social media and digital marketing. I read dozens of books.
I was highly proficient at marketing and data analytics – frankly I knew it inside and out, but I was new to all of the tools, platforms and apps that it took to run digital marketing campaigns. There was a ton of new techno stuff that I had never used before. It was like learning a whole new language.
The best thing I did was invest in mentoring from some of the top experts. It was money well spent. It cut my learning curve from possibly taking years to a few short months!
The one very important lesson I learned is that marketing platforms were, and still are changing so rapidly. I realized that the biggest mistake people make is not getting started because they let fear and overwhelm hold them back.
The good news is that it did not take me long to learn how to use the tools and to refine my skills. This is when I knew I was destined to help others that feel left behind in the digital economy.